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  March, 2012  
 

Visual Ice® Announces 48% Lift in Product Sales During First Nation-Wide Advertising Campaign

Extraordinary results from first campaign beat industry standards for promotional sales lift, reinforcing the innovative advertising medium as a powerful brand tool in the frozen goods section

 

 
 

IRVINE, Calif., March, 2012 - Visual Ice, Inc., global developer, patent holder and exclusive distributor of the Visual Ice® in-store POP promotions product, in cooperation with our US partner, announced today the results from its first-ever nation-wide advertising campaign involving some of the industry's top food brands. The results were overwhelmingly positive, showcasing a 48 percent lift in advertised product sales, during the period of November 2011 through January 2012, compared to previous sales reports during similar time frame. The second Visual Ice campaign series is currently underway with future quarterly iterations scheduled to start in May, August and November.

“We are extremely pleased to see the outstanding results of the first major Visual Ice campaign," stated Carl Christ, VP of Development and Co-Inventor. "The results prove Visual Ice is a powerful and innovative advertising tool to increase brand awareness and drive sales of products. The new retailers for our second campaign series join the growing list of major consumer packaged goods companies participating in this innovative advertising opportunity and we are excited to see continue growth and awareness climb. This is just the beginning."

Visual Ice launched its second nationwide advertising campaign series this month with some of America’s top food manufacturers. These manufacturers were introduced to the innovative advertising medium, Visual Ice, and immediately saw the opportunity to attract consumer attention in the hard to reach freezer section of the grocery store utilizing this one-of-a-kind advertising program.

Retailers had a lot to say about the initial Visual Ice campaign and the innovative advertising in the frozen goods section:

"Visual Ice is a great concept and successful program for our stores," shared Kevin Young, owner of Young's Payless IGA in Pioneer, Calif. "The customers enjoy it because it's fresh and new to them."

“Visual Ice is a great invention and I think it is a great marketing tool," shared newly signed retailer-- Ron Clements, Owner Scotts Valley Market. "It is a unique way to bring new ideas to our customers and we are very happy to be participating in the program."

Elvira Bustillos, store manager for Hollister Super added "The advertising is really cool. It is something different that catches people's attention when they are buying frozen food."

Visual Ice provides Consumer Packaged Goods (CPG) advertisers with a unique way to reach the consumer in the under-utilized frozen goods section of nearly 300 storefronts nationwide and growing. Visual Ice signage increases shopper awareness by communicating promotional messaging and branding in a way that has never been done before; on upright door cases in frozen food sections within a store, without blocking the view of the food inside.  This medium allows for some of the largest advertisements in-store, extending the reach of those ads the entire length of the aisle. Through the highly innovative Visual Ice technology advertisers are able to overcome the tremendous challenges previously faced when trying to reach consumers in the frozen goods section. Working with the manufacturers, Visual Ice currently provides over 2,700 applications, creating product awareness and cross-marketing channels for several highly-recognizable products.

 

About Visual Ice®

Utilizing a patented process, Visual Ice® is an innovator in one of the newest applications of shopper marketing that is like nothing else in the field of in-store promotion technology. With the proprietary invisible Visual Ice coating, the advertiser has the ability to create an unlimited variety of designs to promote its products and brands in the frozen goods section, along with invaluable cross-marketing opportunities. The images are applied to the glass doors and are transparent until the freezer door is opened revealing the image. After the door is closed, the image will remain visible for up to two minutes. Because the images are transparent, the views of the products inside the case are not obstructed to the consumer.

Visual Ice was featured as one of POP Design’s TOP 5 MOST INNOVATIVE IN-STORE ADVERSTISING IDEAS at the In-Store Marketing EXPO in Chicago, USA, a highly reputable venue for advertising concepts.

Check out images from the food manufacturers utilizing Visual Ice on the company's Facebook page at www.facebook.com/visualiceads.

For a first-hand look at the Visual ice magic click on the following link: http://www.visualiceinc.com/visual_ice_comes_alive_II.aspx.

 

For more information about Visual Ice®, visit the company website: www.visualiceinc.com

 
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  Contact: Michelle Kennedy or Carl Christ | E-mail: info@visualiceinc.com
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