Visual Ice® Kicks Off Teaser Campaign Across US
New Teaser Campaign Brings Additional Visual Aid to Freezer Door POP
Major Food and Non Food Manufacturers Embracing Unique Advertising Medium
IRVINE, Calif., October, 2012 - Visual Ice, Inc., global developer, patent holder and exclusive distributor of the Visual Ice® in-store POP promotions product, announces its new teaser campaign for POP advertising in the frozen goods section as well as a refreshed tagline "Freezer Door Fog Ads" to better communicate the unique value Visual Ice provides as an advertising medium.
Visual Ice launched its fourth nationwide advertising campaign this week with some of America’s top food manufacturers and these companies have seen the opportunity Visual Ice represents to attract consumer attention in a hard to reach freezer section of the grocery store utilizing this one-of-a-kind advertising program.
For a complete list of national product brands and manufacturers partaking in the new teaser ad campaign, please visit Visual Ice on Facebook at www.facebook.com/visualiceads.
Several retailers experienced successful results during previous Visual Ice campaigns from the use of this innovative advertising in the frozen goods section, with a lift rate of up to 48%, proving Visual Ice provides a much needed promotional draw for freezer door POP advertising.
“We are excited to launch this new teaser feature among our POP advertising options and monitor the increased product awareness it will provide," stated Carl Christ, VP of Development and Co-Inventor. "In addition, we are extremely pleased to see such positive results in product lift. The numbers prove what we already intuitively knew about Visual Ice; that it is a powerful advertising tool to increase brand awareness and drive sales of products. The new retailers for our fourth campaign join the growing list of major food manufacturers participating in this innovative advertising opportunity and we are excited to see continued growth and awareness climb."
Visual Ice provides Consumer Packaged Goods (CPG) advertisers with a unique way to reach the consumer in the under-utilized frozen goods section of nearly 300 storefronts nationwide. Visual Ice signage increases customer awareness by communicating promotional pricing and branding in a way that has never been done before; on upright door cases in frozen food sections within a store. This medium allows for some of the largest advertisements in-store, extending the reach of those ads the entire length of the aisle. Through the highly innovative Visual Ice technology advertisers are able to overcome the tremendous challenges previously faced when trying to reach consumers in the frozen goods section. Working with the manufacturers, Visual Ice has completed over 10,000 applications, creating product awareness and cross-marketing channels for several highly-recognizable products.
About Visual Ice®
Utilizing a patented process, Visual Ice® is an innovator in one of the newest applications of shopper marketing that is like nothing else in the field of in-store promotion technology. With the proprietary invisible Visual Ice coating, the advertiser has the ability to create an unlimited variety of designs to promote its products and brands in the frozen goods section, along with invaluable cross-marketing opportunities. The images are applied to the glass doors and are transparent until the freezer door is opened revealing the image. After the door is closed, the image will remain visible for up to two minutes. Because the images are transparent, the views of the products inside the case are not obstructed to the consumer.
Visual Ice was featured as one of POP Design's TOP 5 MOST INNOVATIVE IN-STORE ADVERSTISING IDEAS at the In-Store Marketing EXPO in Chicago, USA, a highly reputable venue for advertising concepts.
Check out images from the many food manufacturers utilizing Visual Ice on the company's Facebook page at www.facebook.com/visualiceads.
For a first-hand look at the Visual ice magic click on the following link: http://www.visualiceinc.com/visual_ice_comes_alive_II.aspx
For more information about Visual Ice®, visit the company website: www.visualiceinc.com
|Contact: Michelle Kennedy or Carl Christ | E-mail: firstname.lastname@example.org|